I had to apply my symbol and logo to appropriate products and places in order to show people how the symbol could and should be applied to equipment, it also adds realism to the whole project.
I started by applying my symbol to some weights:
I started by placing the symbol on the weight that was in the distance, the one that was slightly blurred. I used the skew tool to get the perspective right, the I used the Gaussian Blur to make it fit in with the rest of the blurred image.
Next I put my symbol on the weight that’s in focus, I used the skew and warp tool to get the angle right on the symbol, on a weight there is likely to be a very slight curve on the end so I used the warp tool to achieve this. I then had to use a diagonal gradient of 3 shades on the symbol as the bottom left hand corner is in shadow, it the gets brighter towards the top. I still felt the symbol looked a little unrealistic so I used a very faint glow so that it wasn’t too sharp an image. The final outcome:
I applied the symbol to a white water bottle.
Again I used the skew and warp tool to position the symbol in a way that looked realistic, I had to curve it in the same way the bottle way curved. I then added the multiply filter so that the reflected light that was on the bottle could be seen through.
Obviously the thumb didn’t look right so I had to duplicate the image layer then move it above the layer with my logo on it and cut out the thumb using the pen tool, I then selected the cut out, inverse selected it and deleted the rest of the layer. This allowed the just the thumb to come to the front, making the symbol look like it was behind the thumb.
I had to search for a while to find a T-shirt that I liked the style of and that was the right colour, although I did slightly adjust the hue of the image a got to make it more similar to the Corporate Orange that I had in the logotype.
I experimented with which side of the T-shirt it looked best on and decided to go for the left side. I used a colour overlay on my symbol to make it white and then used the warp tool to fit it to the same shape the T-shirt was going in. I tried to make it look embroider by using this tutorial http://abduzeedo.com/embroidery-effect-illustrator-and-photoshop However the effect didn’t look how I wanted it to…it looked terrible. So I decided to just stick with simplicity and if I had more time later then I’d try it again. This was the final outcome:
I then decided it would look better if the logo was embroidered onto the T-shirt so I followed this tutorial: http://victorianece.com/2008/05/embroidered-text-in-photoshop/ I used the a brush that looks like a stitch in order to achieve this effect, I also used a texture that had been given by the site, reduced the opacity and duplicated the layer and put it underneath.
I added a bevel as suggested on the site, however I adjusted it slightly more than suggested on the site as I felt that it wasn’t quite right.
I added a slight inner shadow to make the image look as if it was 3D and coming slightly off the T-shirt.
Finally I added a drop shadow as suggested in the tutorial:
This is the finished product:
I then decided that it would look good if I could apply this to different coloured T-shirts to represent the different sub-categories of the company so I used the pen tool to cut out the T-shirt and then used the Hue/Saturation tool in order to change the colour to one that represented the sub-category colour.
Previously I’d decided I didn’t want a swimming pool however I thought it’d look cool and that I’d be able to use different techniques to be able to create it. This was the original image I started with:
I cropped the image and then started by changing the colours, I didn’t want it to be blue so I looked at making it more orange, I used the Hue/Saturation tools for this but I could only achieve a cream colour as opposed to a vibrant orange, so I decided to desaturate the image so that the whole think looked grey and so not a definite colour.
Obviously when I did this it also saturated the colour of the water too, I didn’t want this so I cut out using the pen tool the pool as a separate layer so that it wouldn’t be effected by the saturation. I also used the fill tool to fill in the lines that were on the pool floor, as I didn’t like the look of them, and the light reflections from the ceiling, as they were the wrong colour.
Then I put the logo in, I used the skew tool to get the perspective right and then tried using the different filters, it still didn’t look right so I moved the pool above the layer with the logo on it and then used the filter, Multiply.
Finally I used the pen tool to cut out the centre part, a really minor adjustment, but I thought it was necessary!
I used the Vanishing Point filter to place the artistic wallpaper I’d created using my logo in order to get it in the right perspective. I added a gradient t0 the Wallpaper so that it would match the darker and lighter places in the room.
I then had to cut out all the elements that had been hidden by the wallpaper using the pen toll, making a selection and then using Inverse Selection and deleting the rest of the background.
I then applied the symbol to the glass door, making it look like it’d been etched on the glass. I did this by selecting the symbol then clicking on a duplicated layer of the background, then I used the multiply filter and reduced the opacity by 76%.
I wanted to have something that looked like a locker key. I chose this photo as I thought it would take a different approach to edit the symbol into this image. This was the original image that I started off with:
I first cropped the image. Then I used the content aware fill to get rid of the text on the front of the key rings. Then I copied my symbol onto the image and placed it in the appropriate position using the distort tool. I then followed a tutorial I found online: http://www.photoshopdaily.co.uk/news/qa-how-do-i-create-a-metal-engraving-effect/ I then reduced the opacity to achieve this:
I wasn’t quite happy with the dull looking backdrop and so I adjusted the levels to make the whole image lighter:
The Membership Card
I started off with a stock image:
I duplicated the background. I didn’t think the red background was very appropriate for my company so I used the Hue/Saturation tool to change it to orange.
I then cut out the hand duplicated background and put it on the layer above so that it wasn’t affected by the saturation.
I added the image I wanted to put on the card and used the pen tool to cut out the shape of the card, I then used the inverse tool to delete everything I didn’t.
I duplicated the layer of the card and flipped it to make the reflection, finally I reduced the opacity.
I then followed this tutorial to achieve the effect that made the card looked like it had the name and membership number engraved into it.
I found this image of a pen on the internet:
I used the content aware tool to get rid of the logo, and then patched it up with the clone tool.
I flipped the image so the pen nib was at the bottom, then I used the pen tool to make a selection of the pen clip and used the fill colour to fill it in the Corporate Colour Orange.
Then I pasted the Reactiv symbol and rotated it so that it was in the correct place.