I’ve finished my 3 animal planes now and so I have to figure out how to get them to work together on a page. My main idea is to draw a background using Illustrator that would match the style of the animals, for inspiration I looked at a few images of a Safari:
The Safari landscape has a distinct shape of tree that I’d have to use if I were to pick that landscape. Safari’s don’t look to have that much going on which is good because it would make my background simple.
I also researched jungles because the name I wanted to use for my product is ‘King of the Jungle’, if I was to go for this name obviously I’d have to use a Jungle background instead of Safari.
Although the vegetation for the Jungle is a lot more complex I would like to go with the name ‘King of the Jungle’ so I’m going to have to choose the Jungle background. I think the third image would be able to accommodate all my different animals so this might be a good one to base my background on.
I’ll have to simplify the background a lot more to in keep with my cartoon theme so I researched cartoon jungle backgrounds:
I really like how the second image has just used leaves in the background to give the impression of trees. I think the third image from the Jungle Book is my favourite because it allows space for the 3 character.. eg. crocodile in the river, lion on the bank or in the bushes and butterfly in the tree or in the sky… it also leaves me with space for the logo, text and name of my product.
First, I put all the animals in the rough place I wanted them and then drew out a rough layout of how I wanted everything to look.
I then created all of the illustrations I used on Illustrator and then transferred them over to Photoshop, I used the layout from the Jungle Book photo shown above as a rough guide of where I wanted things to go. I then drew out the different plants I wanted to create, took photos of them and then traced them on Illustrator. However for the tree and rock I got an image of the internet and traced that instead.
After creating all the separate parts of the background I then had to put them together, this was fairly tricky because I wanted everything to flow well, so I had to change the positioning of the grass and add a rock to replace it, I also decided to add a few more plants around the flowers giving it a bit more variety and colour. I used the paint brush on Photoshop to add the green glow around the lion, to make the background behind the lion seem a bit fuller.
I changed the position of the grass because I felt the area under the tree wasn’t as busy as it should be, I also felt it was detracting a little from the crocodile and felt a rock would also have more possibilities for including typography.
I also decided to add some clouds, the main reason for this was so I could put the price inside a cloud.
I finished creating the cartoony background, so now I had to focus on typography…the tough bit!
It was a bit of a struggle to fit all the text of especially as products aimed at children tend to minimise the amount of text as the kids don’t normally read it, they’re mainly focused on the pictures but obviously because it was clear in the brief all the text had to be used I didn’t have much choice!
First I placed all my text in the place I wanted it to go around the page; I placed the logo and the information to do with Klutz in the rock in the corner, I had left room in the top right hand corner for the main body of text (also where the name of my plane would go) and I also created some clouds so I could put the price in it.
Before I chose fonts I wanted to look at some children’s products to get an idea of the style of font that would be appropriate and the placement or sizing of the text
In these 3 adverts I noticed that actually they’ve used the same font throughout but used different colours, sizes or adjusted the boldness of the text. All the fonts used have a childish theme to them, by this I mean that I’d never use any of them in a stylish poster aimed at an older target market.
I took what I had learned from my research and decided to se as few fonts as possible so the text appeared simple and didn’t take anything away from my cartoons.
To start with I typed out the majority of the text I needed so I could get in the position I wanted before I thought about colours and fonts.
After doing this I decided to find a font for my logo, I used a font called ‘GROBOLD’ I messed around with the layout of the logo before I decided to go for the last image shown below because I felt that linked all the words well together.
I decided not to use GROBOLD for the bulk of my text, I felt that because it was quite a heavy font it wouldn’t compliment the rest of the poster and wouldn’t be easy for the customer to read, therefore I chose another font called ‘Biko’ for the rest of the text. As you can see, I experimented with where the text and logo would fit in best.
I also had to place the ‘An original design by Siobhan Baxter’ somewhere, so I tried to fit that in with the logo.
Eventually I came up with my final design…
However when Matt took a look at what I’d done he suggested rethinking the text so that it was a little bit more structured…
I liked what he suggested however I didn’t completely agree with everything so I made a few more tweaks and came up with this!
I like how the structure means there is more emphasis on the illustrations, it also feels less messy and disorganised so looks like a more carefully designed poster. I preferred lining everything up of the right hand side so it doesn’t detract too much from the tree and butterfly.
I made a few final adjustments, such as making the text underneath the title a bit smaller so it didn’t infringe on the lion illustration,I also edited a bit of the grass to make it look like it was in the water, added a few more flowers to add a bit more colour to the vegetation surrounding the lion and I rotated the ‘Only £4.50’ so that it was the same angle as the top of the J in Jungle. I added a little bit more text, such as the name of the animal next to the model number and ‘Paperflight’ next to the KLUTZ logo.