Response to 15 minutes of Fame Brief

The brief we’ve been given for this part of the module is to create a ‘supplementary pull-out highlighting or celebrating an individual or phenomenon’ for Wallpaper magazine. It was inspired by the words of Andy Warhol, ‘In the future, everyone will be world-famous for 15 minutes,’due to the massive developments we’ve seen in technology and the media the majority of people can have their own shot at fame…whether through youtube, twitter or even the marvellously entertaining (sarcasm) Big Brother.

As you can see from the title I had absolutely no brain waves at this point.

I had a look at Wallpaper Magazine, I’ve never heard of it so I wanted to get a feel of what sort of magazine it was. I found out that it was a design magazine so naturally the articles in it were stylish and thought provoking, giving an interesting slant to subjects that could appear a bit boring. This was what I needed to capture in my article.

A few hours later I finally came up with an idea…lots of people in my class had been thinking of doing ‘a day in the life of’ an object but I thought I’d flip that on it’s head and instead of writing about what an object sees what an object does. I wanted to find an everyday object and how it has saved the day for so many people…for example how a cup of coffee has been the saviour of so many A level exams.

This was inspired by the short movie clip for Monster’s University:

All the everyday objects have a personality and are used in order to save the life of the umbrella. I want to portray my object in this way, like as if people don’t realise that actually this object was responsible for saving people’s relationships, days etc.

As of yet I haven’t decided what object I wanted to use.

I looked at an article to find some inspiration, this document looks at how everyday objects save people’s lives, however I don’t really like the objects they’ve looked at.

http://theweek.com/article/index/245124/5-ordinary-things-that-save-your-life-every-day-without-you-knowing-it

http://www.medicaldaily.com/5-everyday-objects-could-save-your-life-257357

10 Everyday Things That Could Unexpectedly Save Your Life

The objects I came up with were:

Biro

Coffee Cup

Toilet Paper

I thought I could go with the theme of something that brings couples together.

In the lesson, we’d talked about a clock in a train station, another idea was that I could do the stories a clock had seen…similar to the film Hugo, where Hugo sees all these different stories looking through a clock face. I liked this idea but I wanted something that was a bit more original.

Another idea I had was to create a pull-out celebrating a person or type of people; left handers and how hard it can be, this was inspired by an article I came across when researching the above:

http://www.buzzfeed.com/katienotopoulos/the-18-worst-things-for-left-handed-people

Just as I was losing hope of coming up with anything good….

Everyone in my class wanted to show why something was worthy of 15 minutes of fame and more because it was so great, I wanted to flip that idea on it’s head and came up with the concept of making something only just worthy of 15 minutes of fame. By the time the reader had finished reading the article I wanted my object to have stopped being famous. I took the 15 minutes of fame literally to mean it was only allowed to have 15 minutes of fame and then it stopped. This sounds complicated so let me explain further…I came to this thought because I felt that if you make an object sound really good it will in effect be famous for longer than 15 minutes because people will keep thinking about it, it may even get more media coverage, ..etc. I wanted my object to be ONLY worth 15 minutes of fame, so I wanted to convince the reader that it wasn’t good enough to have longer than 15 minutes… I wanted to build the object up because it has been there for significant moments in your life but at the end of the day it wasn’t that object that made the moment significant, therefore at the end of the day it deserve to be famous for longer than 15 minutes. Obviously to achieve this I needed to use a really basic object, something that people would never think was significant enough to have more than 15 minutes of fame.

It took me a while to think of a good object but eventually I came to the conclusion of using a biro.

A biro is there for all the big moments in a person’s life…taking an exam, applying for a job, getting someone’s number, deciding on baby names, getting your first house and even signing someones’s death certificate, how one pen can change someone’s life. But at the end of the day a biro is just a biro…nothing special.

Matt suggested using misdirection; making the biro sound like a person and building up how special they’ve been and how they’ve always been there, but then reaching an anti-climax, revealing on the last page that it is in fact just a biro and that it’s really only worthy of 15 minutes of fame.

This is the idea I’m going to take forward.

I felt it would be good to make this quite typography based, I’ve not done a lot of typography, so it would be great to build my skills. Another reason for this was that in order for the reader not to guess that it was a biro I wanted to make sure that I didn’t give away too many clues.

I wanted to take this opportunity to investigate styles of graphic design, either from a certain time period or from a specific country, to do this I got a few books out, including:

I enjoyed using illustration in the first part of the brief so I wanted to try and incorporate that into my finished pull-out. One idea to do this was if I drew a path, like you would see of a map, showing different roads, I would draw this in pen and it’d be great if somehow I could make it look vaguely like handwriting so that when the reader found out it was a biro they would then realise that the path was actually related to this concept.

I also thought that I could go back to the love story theme and look at how this pen wrote their story…for example it was there when he got his future wife’s number, it was there when they signed for their first house, it was there when they were deciding on baby names etc. But obviously it wasn’t the pen that made those moments special.

I did a bit of research online to look at ways people had presented ideas about a pen

http://www.behance.net/gallery/Calligraphy/11937629

Page by Page

Haven’t quite decided on my front cover yet, but I do know what I want the middle and last pages to look like. I want to use a A6 leaflet, each of the pages will follow the same format; the left hand page has a photograph that further explains the quote and then the left hand page shows the quote in kinetic typography. This leaflet would be mounted onto an A4 sheet of paper, so I’ll need to design that as well, but let’s start with the booklet.

So first pair of pages…

Photograph: A boy’s hand with a mobile number written on it with a girl’s handwriting, hand could possibly be holding a pint or have something on the wrist that suggests they’ve been at a club. Background is to be of a bar, for example could be a beer matt on counter.

Quote: ‘Without you, I’d have never got her number.’

second…

Photograph: Valentine’s Day card with ‘I love you’ inside. Possibly have a teddy bear in the background

Quote: ‘I’ve never said those three words to anyone but her, I wouldn’t have made it that far without you.’

the next…

Photograph: hangman, with ‘Will you Marry me?’ written on a napkin, in the backdrop there will be two hands linked together with a ring on the woman’s finger, they will be in a restaurant. The quote will be written on the back of a receipt.

Quote: ‘You supported me when I asked her to be my bride.’

Next set of pages…

Photograph: Half written vows in a notebook, with a cup of coffee and scrunched up balls of paper.

Quote: ‘I couldn’t have put my true feelings to paper without your help .’

turn the page again…

Photograph: Key on top of piece of paper with the quote on, or quote could be written on the box that these things are on top of, in the background there are stacks of boxes and someone carrying one.

Quote: ‘If we hadn’t had you by our side, moving into our first house would have been impossible.’

and again…

Photograph: Teddy bear sat on top of a pregnant ladies tummy with baby names written in a notebook in front of it.

Quote: ‘You made the final decision on the name of our first.’

the next set of pages would be…

Photograph: Biro drawing on a fridge of their family, drawn by a child, quote also on the fridge.

Quote: ‘You’ve always been a big part of our family’s life.’

Then the final page would be a photograph of a biro that’s run out and a little bit chewed, the typography of the last page wouldn’t be as embellished as the others. The quote would read, ‘But you’re only a pen. A pen may have written these words but it definitely didn’t write the moments.’

I wanted to get some inspiration for illustrated typography so I researched artists that specialised in this area.

Paul suggested looking at an artist called Pomme Chan, he produces illustrated typography, showing the meaning of the words through his embellishment, shown below is some of his work:

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I found another artist called Si Scott who did a similar thing, however he focused more of making the working flow together.

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I preferred Chan’s idea of making the words look like the words they are saying or the idea they want to get across so I think the style I will use for my typography, however I do like the typography by Scott, I could use this for my front cover as more of an eye catcher.

I looked at a typographer’s site to get a feel for how they communicate the message through the style of font:

http://www.lukelucas.com/

On this page I really like the Nike-Free 5.0 typography because it looks like a running shoe and the Boston Home Magazine really portrays the architectural style of the company. This is similar to what I want to replicate, as I’d like to show the stage the relationship of the couple is at from the style of type. For example at the beginning of the relationship it’s more a fun romance, however as it develops the relationship becomes one of true love and commitment. As this module is visual communication I want the typography to communicate the feel of the relationship.

I decided that I was going to use a mix of different fonts that would portray the meaning of the word. I drew out a few of my quotes as you can see below:

img038img037

Unfortunately after I spoke to some of the course tutors they said that my attempts wen’t to the standard of work that I’d want to produce…I’m relieved they told me so early on! This meant that I had to change paths, at first I found it really hard to let go of my original idea and just wanted to try and improve it because I felt that if I dropped my idea then the project wouldn’t take me as much time and I’d lose marks, but Paul reminded me of the time constraints and that I should work to my strengths, hopefully I’ll get chance to work on illustrated typography in my free time. Anyway I had two choices; I could work with the format described above, but instead of writing the typography by hand I could generate it on the computer, my other option was to make the photo take up both of the pages instead of just one, then I could get someone to write out my quotes in their handwriting. I chose the second idea as I thought it would make my booklet look stylish, I felt that this would in keep more with the design of Wallpaper. I chose specifically to use minimal type and photography because this suits the character, ie. it is a man who is writing down all his memories, most men don’t add embellishments to their handwriting and they don’t tend to write a lot, they keep it short and to the point. This is exactly what a minimal style does, short and to the point.

It would be difficult for me to add written notes into every image I took so I thought I could either use simple typography on top of my photograph to write the quote or I could write the quote on the page before and then have the next page as just the photo on it’s own, I don’t have to decide that now though…just got to get on with taking my photos! I had an idea that gradually through each photo the pen could start to run out, both in the writing and in whatever it was used for in the photo. This would also add a bit more realism to the photos as the majority of the time a biro will not always draw a perfect line of type.

I also decided that I’d like to add a few pages in between the photographs, I’m not sure yet what I want to put in them, I thought about writing something like one hundred words later, obviously the number would increase every page but I thought the reader might relate this to the words that either the couple spoke to each other or the words that the ‘friend’ (pen) spoke, when in fact it would be the words the pen wrote. However a pen doesn’t just write words, I wanted to link it to more of the things a pen does. The brief also stated that my booklet has to have a minimum of 400 words so I needed to write a lot more if I was to reach that target!

Slightly adapted this idea, decided instead to do a concertina booklet, on this would be a timeline of the couple but the timeline would be a timeline or the words they said or wrote to each other to get to the point they’re at. I can either keep my booklet as it was and then add a concertina at the end or I can change the format of the insert altogether and make it into a concertina booklet.

Currently I’m in the process of taking and editing the photos, I’m trying to keep a similar theme throughout, this being that you will never see the features of the people in the story or the pen, I also wanted to keep the tones of the photos the same so I decided to desaturate all the images however not completely because I still want to keep the main colours prominent. This is so that the photos all look like they’re part of the same collection.

The next thing for me to look at is the typeface I want to use, as my photography is of a minimal design I thought it would make sense to do the same with the typeface. Another reason for this is that I wanted my booklet to fit in with the style of other things in Wallpaper. I did some research, looking specifically at the typography used on both the website and in the magazine. The two main fonts on the website are shown below, these are used with different weights and different sizes.

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If I can find fonts similar to these I think it will work really well because the typeface on the left has a serif however it’d not too over the top, I think this could work for my first page and possibly with some of the photos, typeface on the right is a very minimal font, the only thing I’m not so sure about is that everything is in capitals, this makes it look a little bit more corporate and obviously I want my booklet to have a bit more depth of feeling to it, therefore I may try and find a font similar to this but that uses lower case. To solve this problem I could in fact try to find a similar font to the logo ‘Wallpaper’ itself. I found an insert in the Aug 2012 issue that uses the wallpaper typeface throughout the booklet. After looking through several Wallpaper Magazine’s I found that for each specific topic they’re talking about they give all the pages in that series the same font, for example in the July 2013 issue there is a design directory, this consists of several articles, for each they used the same font and size for the title. As my article will be a pull-out, separate from the magazine yet still a part of it I think it needs to have it’s own individual typeface that shows that it is not part of the rest of the magazine, however I would still like to use elements of typeface Wallpaper uses, so that it can show that although it is an individual article it is still part of Wallpaper. I noticed that other inserts tended to do this as well, for example in the June 2013 issue there is an insert by Paul McCarthy, for his first page of type it is in no way linked to the ‘Wallpaper style’ however then when you get to the article in the middle of the insert a bolder version of the typeface on the right that I mentioned earlier is used. Even the article I mentioned earlier in the Aug 2012 issue added it’s own individuality to the article by doing it in a hand drawn style. I could perhaps copy this for my front cover and use the hand drawn version of the Wallpaper logo but draw it in biro to link with the theme of my article.

 

Eye – Catcher

The title…in the brief it says that your design has to incorporate the title ’15 minutes of fame’ and the subject’s name…however it doesn’t say where this has to go. Of course if I put that I was talking about a pen on the front, it would give away the whole concept of the idea, but I could use as title that describes the pen but doesn’t say it is a pen. I could do this by using subtle hints such as ‘You helped write our story’ but obviously this isn’t a very exciting title. I need something that will make the readers want to read it. I thought about going for something really blunt like ’15 minutes of Fame. No more. No Less.’ That would summarise my concept, to give the pen exactly 15 minutes of glory.

Not only did I need an eye – catching title I also needed an eye – catching design…talk about hard work! I noticed when I was reading through Wallpaper magazine that a lot of the articles they choose are things that are strange, it’s all about looking at something in a different way, a way that no one would have thought about looking at it before, I think I’ve captured this in the concept and idea of misdirection when revealing the pen but it’s whether I can continue this in the design. Hmmmm…I’ve used minimal photography and typography throughout the booklet so I could continue that…but I could take it to another level…possibly going with a dot on a page, by this I mean that the type could be really small but because it was the only thing on the page it would attract your attention. I think it would be good to continue with the style of typography that is shown in the booklet, so either handwritten or a minimal typeface.

But then I’ve also got to design the A4 background…could it be a load of doodles, could it be a timeline, something relating to a their story (the pen and the man). This is difficult!

I found this image that I really liked for the background:

urtd

Changed my mind…I might drop my concept and instead change the end of the story to the end of the pen’s life, because it runs out of ink. Instead of playing the pen down, it will just have a tragic ending, therefore it’s fame will still last 15 minutes because it will have taken the reader 15 minutes to read the article.

Let’s start again

If you’re not already confused by my blog then this post will definitely do the trick! So throughout this project I’ve constantly been making changes, which is fairly new to me in terms of design because I normally just get a design on then stick with it. This explains the jumble of ideas that is to follow.

So the layout…well originally the layout was going to be a concertina booklet, then I changed my idea to an A6 size booklet and finally I have decided to settle with a booklet using landscape pages, size 21o mm by 160 mm, however the cover will have a concertina fold of two pages in which there will be a timeline of the words said between to couple in each of these scenes.

I made a mock up of the A6 booklet:

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I also made a mock up of my final layout, booklet with the concertina fold:

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I used these mock ups to help me match up which pages I had to put the photos on when designing them on the computer so that they would fit with the layout I had chosen.

I still need to chose what type of paper I wanted to use for my booklet, I looked through a few issues of Wallpaper magazine to see what they tended to use for different articles.

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From this I’ve learned that the best thing to make it out of would be a matte paper stock, in Wallpaper magazine, the type of paper used makes certain articles stand out more than others because when you flick through the magazine you can feel the paper stock change and it attracts your attention, it also suggests that this particular article is a bit different from the others. I want to make the booklet from a fairly thick paper because the Sketchbook insert fell apart a bit because it was made from such a thin paper stock, I don’t want this to happen to my booklet. Previously I was going to have my booklet mounted on an A4 sheet, however this is all dependent on time constraints, if I don’t have time to do this instead I shall slot the booklet in with the rest of the pages, as was done with the Sketchbook insert.

Luckily I did decide to keep the same photos so no changes there! As was required to have 400 words written in my article I chose to write out the conversations that had been had between the couple at each of the moments I had photographed, this was written in both male and female handwriting so you could tell who was speaking. On top of this I thought I could add a word of phrase that partially explain to the reader what these words meant, I would reduce the opacity of the word/phrase so that it was still possible to read the text beneath it.

There were still some of the photos that didn’t have the quote written on them, originally I was going to type the quote on to the photo however I couldn’t find a typeface that I thought went well, probably because the rest of the booklet was handwritten. I saw these images on http://www.mr-cup.com/blog.html :

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I really liked how they’d used a marker pen to write on top of the image because it could be handwritten. I thought I could achieve this same effect by using projector paper, I could either use a marker pen as they’d done or I had the option to write it in biro. I felt that adding a different type of material to my booklet would make it even more interesting.

Now for the front cover, well this took a lot of thought but what really inspired me was another article I mentioned earlier that is actually in Wallpaper magazine, the Sketchbook.

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I particularly liked the style they’d used for the word Sketchbook, it was hand generated but still looked stylish, I decided to replicate this style for the front cover of my booklet, I also used the same style to draw the Wallpaper logo.

This article was part of an issue called the Handmade issue, I looked through the titles they’d used for all the articles in the magazine to try and get inspiration for my title. All the titles I looked at were quite short and snappy, there tended to be a hidden meaning in the title, for example there was one called ‘Hot Stuff’ the image was of a topless man, cooking food. My original idea for the title was to have a title with the word pen in it, like dependable or pending glory. The problem with this is that if I was to highlight the word pen then it would probably give the game away. My next thought was to describe the pen but also something that would be applicable to a person, like memory makers or make your mark…this lead to the idea of mark my words which although it wouldn’t describe a friend it was directly applicable for a pen. I kept thinking and asked some friends for ideas, eventually I came to the idea of more than words. More than words is a fairly famous saying that you would use about a person, you are more than words, however a pen also writes more than words, both literally at metaphorically, it writes numbers, it can be used to draw pictures, but it can also be used to write memories.

Obviously by saying that a pen is more than words is sort of ruins my original concept of playing it down. Therefore I decided that it’s fame would last 15 minutes because it would take the reader 15 minutes to read through the booklet. Paul had mentioned that my concept over complicated the brief so this solves that problem. I think makes the booklet make a bit more sense, obviously the mortality of the pen would still be shown in the fact that it has run out, but instead of this being portrayed as the poor quality of the pen it would instead seem like more of a tragedy, because the pen has been through all these moments with the couples but finally runs out.

Taken through the steps

I had my ideas but how did I create my final designs and why did I do what I did, well lucky for you this post will explain all!

So I started by taking the photos, first there was the pub one, I went to a local pub and took photos both by the bar and at a table of my model drinking a paint…embarrassing or what. This was difficult to stage as I wasn’t in control of the lighting, I wanted the photo to feel warm but it did have an effect on the colour of the paper. I looked through the photos and eventually narrowed it down to 5:

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I chose to use this photo:

Screen shot 2013-12-18 at 11.23.53

I liked the warm feel this paper had and I felt that the photo felt a bit fuller by having the note on the right and drink on the left. The only problem with this was that the text wasn’t as focused as I’d have liked it to be, if I’d have had more time I’d have liked to insert some of the text,that was focused, from a different photo onto this one however this was time consuming due to the photos all having different lighting making it difficult to integrate the text with the original photo. The receipt in this photo was extremely ‘off-white’ so much so that it looked yellow! First job…

Screen shot 2013-12-18 at 11.30.01

To achieve a slightly cooler effect that made the paper a little less yellow I used a blue photo filter and saturated the image slightly.

I experimented with the levels but I felt that this effect only made the photo look worse; when I tried to whiten the paper it made the reflection more obvious, I preferred the image without level adjustments.

Screen shot 2013-12-18 at 11.42.21

I also experimented with having the note the whole length of the page, however I felt that it looked out of place so I discarded this idea.

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So my final image is:

pub

My next photo is the Christmas present photo, I used natural light for this photo:

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These were the two photos I liked the most. I originally went for the one of the left however when I did my printed mock up I found that the quote of the projector paper was a bit small so I wanted a photo that had a bigger place for me to put the quote.

When I edited the second image I didn’t like how the Happy Christmas wasn’t centred so I cut it out and moved it, I then did the same with the rest of the type inside the card.

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I made level adjustments to it again to make the paper a little bit whiter then, then I saturated the image slightly so it was a little more subtle.

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My final image is:

christmas

On top of this will be the projector paper with the quote, so it will look similar to this (but with the image above):

christmasb

The next photo is of the couple getting engaged:

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I really liked the 3rd and 4th photos but I felt that the 2nd image was more consistent with the theme of my other photos because the writing is in focus and then the backdrop is blurred. It has a green wall in part of the photo so I had to block this out in black:

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I was happy with the levels on this photo, this was taken with natural light so it was more pleasing to the eye. I saturated the image a little as this is what I’d done with the other photos so I wanted it to follow this theme.

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It took me a while to get the right saturation of colour, I didn’t want to make the photo look really cold as that could suggest that this would be a negative scene when it’s meant to be positive.My finished image is:

wine

This would also have projector paper with the quote on top.

The next photo is one of the vows been written, for this I used artificial light because the concept behind this photo was that the man is up late because he can’t think of anything to write for his vows. I picked out 5 of the photos I liked:

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I preferred photos 3 and 4 but I wasn’t sure if people would know whether it was a guy writing vows just from the ’till death do we truly part’ and te quote was quite vague for this page so I decided to make the rest of the writing on the page more legible to the reader would know the idea behind the photo. I chose this photo:

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I adjusted the brightness and saturated the image slightly so it was in keeping with the style of the other images.

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My final image is:

cup

It then had the projector paper over the top.

Next up is the moving house photo, I found this photo very difficult  to stage because I wanted the writing on the box to be visible in the background however I also wanted the note to be in focus, I ended up having to merge two photos together to achieve the desired effect that I wanted. There were two photos that I liked:

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I preferred the first photo because the lettering was in focus and I liked the staging of the shot, the only problem was that it was all in focus, on the rest of my photos only the note was in focus and the background was blurred, so to keep with the theme of the rest of the photos I chose to use the photo on the left, however the writing was out of focus on this so let the editing begin! I started by making the image slightly bigger.

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I then used the pen tool to cut out an in focus shot of the note in another photo, I superimposed it onto my photo and then used the skew tool in order to get the note in a position that would match the perspective of my photo.

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The note still looked a little bit out of place, I used a feathered eraser tool in order to help it blend into the background a little more. I also changed the brightness of my photo so that it matched the tone of the note.

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Then to finish I added a high pass filter just to the note in order to make it a little bit sharper.

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I adjusted the saturation of the image slightly to achieve my final photo:

box

After this photo came the baby photo, I really liked a few of the photos but again it was the focusing of the note that I found difficult so i used a similar trick to the one I had on the moving house one! I had a few photos to choose from however I knew that this one was my favourite straight away…apart from the fact that it wasn’t focused where I wanted it to be!

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So I cut out a few of the names that I wanted to be in focus from another photo I’d taken, again using the pen tool.

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I used the feathered eraser again to blend the two images together and also used the skew tool to get the correct perspective on the images, fortunately the lighting was similar in both photos so this time I didn’t have to adjust the brightness or levels. However I came across another problem with this photo, because I’d changed the focus of the image it meant that the image as a whole didn’t look right, the names just above the ones I had edited were slightly out of focus and then the ones further above that were perfectly focused, this made it look unrealistic as you wouldn’t be able to do that with a camera. So to counteract this problem I selected all the words around the ones I had superimposed, using the pen tool, I them applied a Gaussian blur to this section of the photo which made it look more natural, to finish I edited the saturation of the image just slightly.

baby

This photo had a quote on top of it on projector paper.

This next photo of a fridge was the hardest photo I had to take, it was difficult to get the lighting right as it was always artificial despite trying different fridges I couldn’t find one in a position where I could use natural light, this meant I had to adjust the levels a lot to find a similar colour of paper to the rest of my images.

Originally this was the image I chose to use for the fridge picture:

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After editing I achieved this as the final image:

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However after talking to Paul he said that it was difficult to see that this was a fridge, I had a think about what the obvious things to find on a fridge were and I realised that the alphabet magnetic letters were something that immediately comes to my mind when I think of a fridge, I ordered some online and then went to take the photo again.

This time I came back with two images that I liked:

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I preferred the photo on the left but the writing wasn’t in focus…again! So I tried the same method I used for the box and baby photo, unfortunately this time it didm’t work, because I’d used artificial light for this photo it was impossible to match the colour up or even make it a blank white that I could then used the magic wand tool to just take the handwriting. So I had to go back again and take some more photos!

There were two photos I liked:

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I chose to take forward the one of the left because it showed more of the drawing so made the idea a little more obvious.

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I used a high pass to sharpen the image and then adjusted the levels, I found that this image was a bit too bright compared with the other ones in my booklet so I saturated it slightly to achieve my final photo:

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Next up was the final photo of the booklet…the pen…revealed. I had to come up with a really good quote for this so that it would link the whole booklet together. I started the sentence differently to all the others so that it was clear that this was the concluding image, instead of the sentence including ‘you’, it now said ‘a pen’, this suggests to the reader that ‘you’ is in face the pen. The sentence said, ‘A pen is more than the words it writes, it’s the memories it creates.’ this tells the reader that the booklet was about a pen because this sentence includes the title ‘more than words’. Now I had to photograph it, I wanted the pen to look worn out as on the quotes on each page I’d made it look like it was running low on ink. I wanted the booklet to have been about the pen’s life, not just the couples so I had to find a pen that was a little bit chewed and nearly out of ink. It was an extremely happy moment when my Dad brought home a battered pen from work that had nearly run out. There were a few photos that I liked of the pen but I chose to go with this one because I felt it was minimal and gave full focus to the pen and the quote:

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This image was also a little bit darker than the other photos so I felt it would draw more attention to this page being a bit different. I adjusted the levels and curves to achieve my final image:

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Unfortunately this is the photo I’m least happy with on the print out, I felt that on the printed version its made the slight shadow on the left hand side darker that it is on screen , this makes the writing sightly less readable.

Now for the front cover, as I said on an earlier post, I decided to go with a similar style of type to that in the sketchbook of a handmade issue I saw (photograph is also in the earlier post). To do this I found a font that was similar to the font Wallpaper use, this was so that my booklet had parts that were similar to the rest of Wallpaper, called PT Sans, I typed out all the letters I wanted for my title and then I traced them. Instead of colouring  them in I used hatching to create the effect I’d seen in the handmade issue of Wallpaper. I printed off the Wallpaper logo and did the same.

I then scanned this into Photoshop, adjusted the levels to make the background white and make the biro a bit more prominent. Then I used the magic eraser to delete the background so I just had the handwriting. I experimented with various different layouts but made sure that I kept the type hierarchy, with ’15 minutes of fame’ as the main focus and then my title ‘more than words’ as a subheading. I tried it on a plain white background and also on a black background, I had to add a white colour overlay to the text so that it could be seen. This still looked a little bit plain for a title page so I got a scrunched up paper texture off the internet and tried that as a background, after a few level adjustments I was happy with it.

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On to page one, so for this page I continued the same background that I’d used for the title. It took me a while to design the type on this page, I wasn’t sure whether to have a title on this page, I didn’t know whether to put the 15 minutes of fame title on again so that the first page was in keeping with the title page, or whether to put the 15 minutes of fame quote in big quotation marks. In the end I chose to keep it minimal, so it would suit the style of the photos and just use a sans serif font in the centre of the page with the text. I was worried that a simple design would look like I hadn’t put much effort into it but I felt it looked best. I chose to keep the page opposite it clear because I wanted to keep the design minimal.

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The next page to design was the fold out page, the background for this was the same that I’d used for the front cover so that the cover pages all matched. I wanted a timeline to go on this page, I did some research on timelines however I couldn’t find any that I liked the look of so that meant I had to come up with my own. I decided to make my timeline look like two path that were intertwined, suggesting that the two people’s paths were intertwined ever since they met. I thought I could draw little icons that would suggest the events that took place at each time, the dates would be scattered along the timeline near the icons. I then added some handwritten conversation between the two people, that further explained the events that I’d photographed in the booklet, this was so that I would make the 400 word count.

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I didn’t like the finished outcome, the timeline was a bit too thick and didn’t look particularly stylish because it looked a bit too perfect, instead of looking like a doodle, I wasn’t completely happy with the handwritten conversation in the background either, so I decided to take a different approach. I thought I could have my title ‘more than words’ and fit the handwritten element inside it. I didn’t like this either because I couldn’t find a font that matched the style of the booklet but that was also bold enough so that you could read the majority of the conversations inside it.

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Finally I choose to redo the timeline, I made it look more like a doodle, so the lines weren’t all straight and the sketches were simple, I used hatching to make the dates look a little more in theme with the rest of the booklet and did the same for the names. I redid the handwriting in the background and changed the idea of it, I thought it would look better if I did them as notes that the man had left for his girlfriend/wife, I then arranged them at angles and also used the pen tool to adjust the position of some of the words and to take out some of the lines I didn’t like. I reduced the opacity of them so that the main focal point of the page was the timeline.

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When I printed the front I had to print the title page separately to the folded page because it was too big to fit on one page if I wanted it in the matte paper, which I did. Therefore I had to design a tab that when on the end of my title page, it had the design of my folded page on it so that it matched as much as it could. Obviously if this was produced commercially then it wouldn’t have this tab, it would all be printed on one sheet because a commercial printer would have the same type of paper for both A3 and larger paper.

Another slight problem I had with printing was that I had to print on card instead of matte paper, this meant that my booklet was thicker that it was supposed to be so it would close properly.

The printer also had alignment issues meaning that I had to cut off some of my photos a little bit shorter than they were meant to so that none of the white could be seen. I had tried to combat this problem by enlarging the image slightly on the reverse side of the card however this meant that some of the important parts of my image were cut off.

Justification

So I need to justify why I think my supplement would fit well in Wallpaper and how it answers the brief.

To know whether my supplement would fit in Wallpaper I first needed to know who the reader’s of Wallpaper were, reader’s of Wallpaper tend to be either designers (graphic designers, architects, artist etc.) or wealthy business people who can afford the items shown in the magazine. Both of these categories are likely to be intellectual, designers look at life in a different way, seeing the things that others would pass by and the wealthy businessmen will have needed intellect to achieve their position.

My supplement is one which is designed to make the reader think, it isn’t there to inform the reader of a topic it is there to open the reader’s eyes. This fits in with my target market because both designers and wealthy business people like to read things that further their learning and increase their thinking capacity. My supplement is intended to make the reader consider how the everyday object actually has more importance than we give it, it leads them to consider other everyday objects that make a huge contribution to our lives.

Visual communication is about communicating a concept to the reader, my concept isn’t simply to give fame to a pen, it’s to change the way we think about our lives, and the things in it.

The learning outcomes for this project were:

  1. Communicate specific objectives and/or express ideas and concepts through the creation of visual communication materials, both in terms of imagery & words.
  2. Apply visual hierarchy, as a means of processing information in visual communication, and utilise disposition of colour, space, format and layout structures.
  3. Analyse, evaluate and demonstrate awareness of issues such as visibility, legibility, readability, fitness for purpose in relation to visual communication.
  4. Create visual communication outcomes, incorporating type and image, utilising and applying different media, materials, styles and techniques.
  1. Use and apply visual imagery demonstrating an awareness and understanding of style, genre, context and culture in visual communication and demonstrating an appreciation of the difference between imagery produced for commercial output and artistic reasons.
  1. Use computers and related technology and software to process and produce visual outcomes for specific contexts, ensuring appropriate mode, resolution, file format and compression

I tested my booklet by asking design students, tutors and people in different careers, some who knew the brief but were unaware of my concept and others who were completely unaware of the brief altogether. I found that people with a design background knew straight away that the booklet was about a pen, with some even guessing it was a pen from the start of the booklet, people with a less creative background did find it a little more difficult to understand that the booklet was about a pen therefore I made sure that in my booklet there were some give aways so that the reader would come to the definite conclusion that it was about a pen. I put an introduction on the first page this was to explain what 15 minutes of fame was and also to incorporate my title ‘more than words’. Then on the photograph of the pen there is the ‘more than words’ quote again so that the reader subconsciously links the pages together. The writing style also changes on the photo of the pen as the quote changes from using ‘you’ to using ‘the pen’ this suggests that the this page is a conclusion to the booklet and that ‘you’ is in fact the pen.

Although my concept is perhaps more subtle than others in my group that doesn’t mean the visual communication is any less, when I looked at advertising campaigns I found that quite often the product is only revealed at the end purely because if the advert makes the reader think about what the product could be then it becomes an advert that sticks in their mind as it’s something they’ve had to consider. Famous examples of this include, the iPad advert and the John Lewis advert.

http://www.youtube.com/watch?v=o9gLqh8tmPA

http://www.youtube.com/watch?v=XqWig2WARb0

I’ve used visual hierarchy in the title and then I’ve used a blur effect in all of my photos so that the handwriting is in focus and the imagery is slightly blurred, this attracts the readers attention first to the quote and then the to the imagery. This comes in to the 3rd learning outcome as I had to make sure that in every photo the quotes were legible, I adjusted the levels in each photo and printed the quotes onto projector paper on some of the pages to make sure that they could easily be read.

I used different techniques throughout this project including typography, photography, illustration and manipulated them all on the computer software Adobe Photoshop and Adobe InDesign. I also used different materials, such as projector paper and card for my final design.

For my design I deeded to use similar themes that I’d previously seen in Wallpaper and combined this with my own artistic interpretation, I used a font similar to the main font used in Wallpaper, traced it and filled it using lines, this was put on the front cover, I did the same thing with the Wallpaper logo. I chose the same font as the one in Wallpaper in order to make the booklet look like something that you would be likely to find in a Wallpaper magazine, specifically the Handmade issue, however I added my own artistic interpretation this is why I chose to use the projector paper, to add to it’s originality. This is also the reason why I used misdirection in revealing the pen, I wanted to create a supplement that incorporated an original concept, something that made it stand out to be remembered, my pen would only receive it’s true 15 minutes of fame if the concept impacted people. I chose to use a minimal style of photography because I felt it was in keeping with contemporary design of the magazine.

In terms of the software I did actually make a mistake, instead of importing TIFF’s into InDesign I actually used JPEG’s and kept the colour in RGB instead of CMYK, obviously in industry these mistakes wouldn’t be acceptable but fortunately it didn’t matter for the college printer. This is something I need to remember for future projects.

If I could make any changes to my overall design I would possibly give more emphasis to the pen, however practically I don’t know how I’d do this without making the booklet seem tacky, early on in the project Mike suggested using my gatefold page to show the history of a pen however I think this would have laboured the point of the pen too much, I liked the timeline as it is drawn in biro and shows the journey of the couple, adding an extra dimension to the project, perhaps I could have emphasised the pen a little more in this by having the pen ink cartridge as the timeline instead of the path. Another change I would make is to spend more time on the photos, not all of them were focused exactly as I’d have liked them to be, I’d also have liked to spend more time on lighting and making sure that the paper was a more similar colour. Aside from this I’m happy with my outcome especially considering the time constraints, I especially like the concept as I think readers can relate to the story and think of the moments that a pen created, I also like the misdirection as it makes people think, it makes my booklet stand out from the others because it’s not an information booklet it’s simply something to change the way the reader thinks.